Die US-Ausgabe der Technology Review hat einen grossartigen Artikel über die Social-Networking Strategie der Obama-Kampagne gemacht: How Obama Really Did It.
„The campaign, consciously or unconsciously, became much more of a media operation than simply a presidential campaign, because they recognized that by putting their message out onto these various platforms, their supporters would spread it for them,“ says Andrew Rasiej, founder of the Personal Democracy Forum, a website covering the intersection of politics and technology (and another Dean alumnus). „We are going from the era of the sound bite to the sound blast.“
Zur Abwechslung mal ein gut geschriebener Artikel über eCampaigning-Strategien von einem Autor, der die verwendeten Technolgien und ihre soziale Nutzung versteht und ausführlich beschreibt.