Die Wirtschaftskraft von Second Life

Das wollte ich schon Freitag bloggen: The phony economics of Second Life – What the business press didn’t tell you.

Only 15 per cent of those who became residents in October of last year ever logged in again after their first 30 days – a churn rate that might surprise and dismay executives from other industries. Remove all those who never returned to Second Life after their first month and the figure falls from a then two million residents to around a quarter of a million. Typically, there are only around 15,000 clients logged in to Second Life at any one time. In other words, this economy has a population about the size of Ilkeston, Derbyshire, or Troutdale, Oregon. And each business has the prospect of a market of no more than 100 people in one place – a number easily accommodated by a church hall.