Das wollte ich schon Freitag bloggen: The phony economics of Second Life – What the business press didn’t tell you.
Only 15 per cent of those who became residents in October of last year ever logged in again after their first 30 days – a churn rate that might surprise and dismay executives from other industries. Remove all those who never returned to Second Life after their first month and the figure falls from a then two million residents to around a quarter of a million. Typically, there are only around 15,000 clients logged in to Second Life at any one time. In other words, this economy has a population about the size of Ilkeston, Derbyshire, or Troutdale, Oregon. And each business has the prospect of a market of no more than 100 people in one place – a number easily accommodated by a church hall.
dazu passend auch im Handelsblatt heute: http://www.handelsblatt.com/news/Default.aspx?_p=204016&_t=ft&_b=1230546
The Register hechelt zahlenmäßig auch schon wieder hinter der aktuellen Entwicklung her. Das Handelsblatt triffts da schon eher, dafür hinkt (wie derzeit in den Medien üblich) der restliche Inhalt gewaltig. Immerhin sollte nun jedem klar sein, dass SL weder die Rettung noch der Untergang des Abendlandes ist. Die Betreiber von World of Warcraft hätten angesichts dieser Zahlen allenfalls ein müdes Lächeln übrig.