Politische Parteien sind digitale Follower und nicht Leaders

Die britische Hansard Society hat in einem Report die vergangenen Wahlkämpfe im Netz in Grossbritanien analysiert: Behind the Digital Campaign. Dabei wurden einige Thesen verfasst, die unter der Überschrift „Political parties are digital followers not leaders“ zusammen gefasst werden:

* UK political parties are largely followers not innovators
* Digital media is more effective in personality-led campaigns than party-led campaigns
* Expenditure and experimentation during the pre-election period has led to the ‘perpetual campaign’ building communities of supporters to mobilise during the election period
* Third-party and single-issue digital campaigns are more likely to increase political participation and knowledge
* Social networking tools influence political activists, insiders and the media – stories generated on blogs and Twitter generally only reach the public when mainstream media take them up

Kann man auch so auf Deutschland übertragen.

Hier ist das PDF.