Arianna Huffington hat über „Journalism 2009: Desperate Metaphors, Desperate Revenue Models, And The Desperate Need For Better Journalism“ geschrieben:
I was recently on a panel in Monaco with Mathias Döpfner, CEO of the German publisher Axel Springer. He decided to play a confusing metaphor game by comparing news content to beer. „If it’s your business decision to offer beer cans for free, fine,“ he said. „But don’t take our beer and offer it for free.“ This struck me as a really bizarre metaphor. Information is hardly the same thing as a product that can only be consumed once by a single person. If you consume a news story, you might be one of millions. If you consume a beer, no one else can consume it. So it’s a false metaphor. And if you start from a false premise, you will inevitably be led to a false conclusion. Or, to put it another way, if you chug-a-lug too many of old media’s metaphoric beers, you will end up staggering down the street of illogical thinking and banging into the lamp post of wrong revenue models.